Rethinking City Branding in times of the Covid19, roadmaps to social and economic recovery

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In this global emergency environment, the management of the image and reputation of cities is a key factor for economic and social recovery, guided by a new model of safer, healthier, more environmentally sustainable and more socially just economic development.

For this reason, the Barcelona City Council and UPF Barcelona School of Management are organising the webinar 'Rethinking City Branding in times of the Covid19, roadmaps to social and economic recovery' on Tuesday 21 July 2020 from 9:30 to 13:50 CEST.
The webinar will bring together international experts in city branding, among them the globally acclaimed Keynote Speaker Greg Clark, to exchange their expertise and point of view on efficient city responses to the health, social and economic crisis brought the Covid19 outbreak. This webinar will also be an opportunity to e-meet and interact with renowned local and international urban economy & city branding experts.
9:30 - 9:35      Introduction, by Mario Rubert
9:35 - 9:50      Welcome word and brief reflection, by Oriol Amat and Jaume Collboni
9:50 - 10:20    Speech: The New Agility, Cities, COVID-19, and the DNA of Cities; by Greg Clark
10:20 - 11:30   Panel 1. Managing the Global Crisis. Good local practices in response to Covid-19, moderated by Miquel Molina Muntané
11:30 - 12:30   Panel 2. City alliances, as successful responses to the crisis: public-private collaboration, moderated by Nicole Kalemba
12:30 - 13:45   Panel 3. City branding research: new trends and how to deal with the new reality post-COVID-19, moderated by Josep Fernández Cavia
13:45 - 13:50   Conclusions and wrap-up, by Concol Vancells
  • Mr. Mario Rubert, City Promotion Director of the Barcelona City Council
  • Oriol Amat, Dean of the UPF - Barcelona School of Management
  • Jaume Collboni, 1st Deputy Mayor of Barcelona City Council
  • Greg Clark, urban planner and global city consultant
  • Miquel Molina Muntané, Journalist, Deputy director of la Vanguardia
  • Nicole Kalemba, Professor of marketing and branding at UPF Barcelona School of Management
  • Josep Fernández Cavia, Associate professor in the department of communication at UPF
  • Consol Vancells, Head of City Branding projects at the Barcelona City Council

The webinar will take place in English. Relevant documents can be found attached below. For more information on the webinar, please visit the event's webpage. To register to the webinar, click here.

For any questions relating to the webinar, please contact Marc Sans Guañabens, the City Promotion Adviser for Barcelona.

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